How Much Social Media Is Enough?

If you have not connected with most of the potential users of your product or service then that's not enough and you should continue.

So how much time and effort should you put into social media?

In my opinion, unless being on Facebook is how you earn your living or unless you're looking for work, limit yourself to one hour per day and no more than 5 hours per week. If you're running an ad campaign you can deduct that time as it's time spent eaning your living.

One way that you can promote yourself on social media without logging in is by using "profile badges" (a profile badge is a link usually combined with one or more graphics that goes to your social media profile when clicked. Badges are used for Facebook, LinkedIn, YouTube, Plaxo, Wordpress, Google, MySpace, etc. There are some examples of social media badges later in this article.)

(1) Use social media badges, as well as your contact info and your business website URL(s) in your email signature.

(2) Put profile badges for your Facebook page and LinkedIn on your website.

(3) At the end of a press release or blog post, put your full email signature including your various appropriate badges.

(4) If you use vcards (virtual business cards) you can include links to your social media pages.

Any questions on anything I've said, you can always Google it as a question (example "What is a vcard?") or email me tom@numberoneonthelist.com

I could go on and on about this as I'll be happy to demonstrate if you want to meet for a cup of coffee.

Examples Of Social Media Badges