The
Importance Of SEO (Search Engine
Optimization)
Search
Engine
Optimization is a category of related but different
techniques used in websites' construction and content to get high
ranking in search engine results.
Higher ranking in the search engines means your website is more
prominent to people searching for content on the internet using search
engines. In short, everyone.
In order to attract and retain customers, businesses need to have a
high profile online because your potential customers are using search
engines.
What do spiders and crawlers say to the search engines about your
website?
All
spiders and crawlers see when they look at your site is text, both the
visible text displayed on your website and the invisible text in the
<head> HTML code. Photos on your website should have text
connected to them that the crawlers can see.
Search engine webpage ranking is determined by relevance and the
relevance of any given website is calculated by a finite series of
steps used to arrive at a workable answer called an algorithm. Search
engine algorithms are closely guarded proprietary information and they
change over time.
The organic approach to SEO is to optimize your business' website for
search engines. Your keyword phrases, descriptions and title are
appropriate to the <head> HTML code. If the keyword is
widgets,
then the description is about your widgets, the title includes widgets
and the page contains original unique content about widgets. This is
also known as internal SEO.
Crawlers or spiders follow any link they encounter and store
information about webpages in an index database for search engines to
retrieve. Link popularity is key because the search engines use both
the number of links and the quality of the websites that link to your
site to determine how popular your site is and what your ranking should
be.
NumberOneOnTheList.com
literally floods your website with links
that search engines rate as high quality. This is also known as
external SEO.
Search engines place greater weight and importance on the links coming
in to your website than the internal optimization of your website.
SEO is a process, not a single task.
