How to Find the Ideal
Keyword for Your Business

If you manufacture a sheet-fed rotary offset printing machine, your potential clients may be referring to your product less accurately as a printing press. Even though "sheet-fed rotary offset printing machine" is more correct, "printing press" might be more widely used in searches.

But let’s say your customers are printers who routinely use the industry terminology, then "offset printing machine" may be a better keyword.

Here's two tips on finding good keywords:

(1) Survey your Customers. Keep surveys short (3 - 5 questions). If you like, give away a promotional item in exchange for their help, for example a calendar or a tee shirt, an inexpensive giveaway. Everybody likes free stuff, and very few people object to being consulted for their opinion.

(2) Check on what your most successful competitors are doing. Go to their website's home page and in the VIEW menu of your browser select SOURCE. Look for the meta tags which will look like this:

<meta name="keywords" content="widgets, gadgets">

<meta name="description" content="Providers of fine widgets for the gadget market">

Compare what you've gotten in (1) and (2) above with the keywords you are using on your own website, in your pay-per-click campaign or other internet advertising campaign. Advertising usually works best when focused on your specific market so your keywords should be regularly reviewed.

Today's Joke

 

On his way home late one night, a snail was robbed by a turtle. The snail went straight to the police station to report the crime and arrived 3 days later.

"Can you describe the perpetrator? What did the turtle look like?" asked the Policeman taking the snail's report.

 "I don't know" replied the snail. "It all happened so fast."

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